Nowadays, corporate blogging become a great marketing tool for a company to expand its business. Corporate blogging is an investment that should produce a measurable return and to reach the company goals. The posts and comments for the corporate blog are easy to reach due to the centralized hosting and generally structured conversation threads.

There are three types of corporate blogs: Internal Blogs, External Blogs and CEO Blogs. Internal Blogs can be accessed through the corporation’s intranet and can be view by their employees and participate in the discussion. External Blogs is published to the public for idea sharing and to announce new products or services launch by the corporation. They also let public to comments and posts on their products and services, so they can understand the need of consumers. Corporate blogging has become a way for the company to react with it customers and build a strong brand recognition. More explanations at http://en.wikipedia.org/wiki/Corporate_blog

 

To start a corporate blogging:

1. Hire the right person for the job

It is important to hire an expertise in blogging to manage the company blog. This is the best solution for most companies since they might not have more resources to devote to run a blog.

2. Plan the blog path way

Besides just creating the blog and throw up some post, company should have clear plan on the blog such as how often to post and the topic to discuss.

3. Design the blog to match the corporate site

Corporate company that work on branding need to create recognition on their blog. The blog design should be easily recognize to it corporate sites. Some company that use wild themes and did not have a sort of visual link between their blog and their corporate sites fail after implement the blog.

4. Use an RSS management system

Really Simple Syndication (RSS) feed in most blogs will allow readers to receive instant updates whenever the companies publish new post. The common RSS feed manager like Feedburner will help company to see the most popular views posts to the ones that don’t receive much traffic. Corporation need to have extra information at their fingertips.

5. Promote the blog

Use social networking sites to build the corporate blog readership.

 

 

Benefit of corporate blogging:

1. Build customers relationship

Comments post on the blog, forums, news products or services released and other directions user interaction will provide customers and investors to make their voices ahead. This will increase confidence in company and keeping company connected with their customers. It is a eay way to boost corporation business to new heights in customer satisfaction.

2. Earned investors trust

Relationship between bloggers and customer’s comments will help company investors to have more confidence to invest in the company. With the trust, company will gain a valuable asset to company growth.

 

3. Beat the press releases

Nowadays, everyone will read the blogs.More users that interested with the company business will watch the company blog rather than the company press releases. Hence, by making any announcements via the blog posts will spread the information faster.

4. Marketing medium

Blog also can help to market the company services and products. News products and services can be posts to the company blog forum to advertise it and make known to customers.

5. Consumer feedback

Consumers are allowed to express their opinion and feedback about the company services. So, the companies need to be able address consumers need as they arise. Concern about what the consumer saying and act fast to their problems will make the company get a great research opportunity.

refer link:

http://www.buildify.com/corporate-blogging-made-easy/

http://www.buildify.com/5-tips-on-corporate-blogging-for-companies/

http://www.buildify.com/5-reasons-to-start-corporate-blogging-now/